Author Topic: How does a Google auction work?  (Read 218 times)

sinelogixtech

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How does a Google auction work?
« on: January 10, 2018, 12:19:44 AM »
How does a Google auction work?

RH-Calvin

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Re: How does a Google auction work?
« Reply #1 on: January 30, 2018, 12:18:09 PM »
The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click!
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