Author Topic: What is Search Engine Marketing(SEM)?  (Read 577 times)

saroop

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What is Search Engine Marketing(SEM)?
« on: May 12, 2014, 02:41:10 AM »
Hello,


Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component; and that is search engine marketing.
SEM is a broader term than SEO, and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines.  It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.


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Saroop

anil123

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Re: What is Search Engine Marketing(SEM)?
« Reply #1 on: May 12, 2014, 03:05:29 AM »
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.

abhilash

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Re: What is Search Engine Marketing(SEM)?
« Reply #2 on: May 12, 2014, 04:26:38 AM »
Hello,

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:
The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature.

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mahesh007

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Re: What is Search Engine Marketing(SEM)?
« Reply #3 on: May 19, 2014, 06:59:36 PM »
Hi,

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:

SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

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ehostingpk

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Re: What is Search Engine Marketing(SEM)?
« Reply #4 on: April 27, 2015, 08:51:37 AM »
SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic.

Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches.

Fonder

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Re: What is Search Engine Marketing(SEM)?
« Reply #5 on: June 05, 2015, 06:52:22 AM »
Content marketing is one of the most efficient and successful ways to generate sales, but only if you know how to use it correctly. Doing it more efficiently means more net profit, not just higher gross revenue. My experience dealing with paidforumposting.com team of writers is great - they will help you to generate traffic.
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TaengBulok

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Re: What is Search Engine Marketing(SEM)?
« Reply #6 on: July 08, 2015, 04:23:54 AM »
I thought you have no idea about SEM. But well, its nice to see the definition of SEM. This is really useful for newbies.

RH-Calvin

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Re: What is Search Engine Marketing(SEM)?
« Reply #7 on: February 23, 2017, 09:15:43 AM »
SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
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